Copywriting for startups, or in most cases SaaS copywriting, requires a unique approach because startups are typically in their early stages and are trying to establish themselves in the market.
Here are some things that make copywriting for startups special.
How to not Sound Like Everyone Else?
As a SaaS copywriter, I’ve seen my fair share of startups trying to rush their product to market without giving much thought to their marketing materials.
It’s like a game of “who can promise to save the most time?” Eventually, everyone jumps on the bandwagon and the phrase becomes so overused that it loses all meaning.
And that’s exactly what happens to their brand voice – it gets lost in the noise.
“Are you another SaaS startup that promises a solution to free up my time? I think I’ve heard that already… like a million times.”
That’s where I come in, armed with my trusty thesaurus and a penchant for puns.
My job is to help these companies stand out from the crowd by crafting copy that speaks to their unique value proposition and connects with their target audience on a deeper level.
I dig deep into customer research and use the power of words to evoke the emotions that drive action. In short, I’m here to give their brand voice a voice.
As a startup, it can be hard to think about your website copy from an outside customer perspective. But if you want to differentiate yourself from the competition, it’s essential.
If you can’t afford to hire an in-house copywriter, consider enlisting a freelance conversion copywriter (hey, that’s me!) to help you strengthen your value proposition, tone and voice, and attract the right customers for your business.
I love talking about customer analysis and how it can be used to boost conversions, so feel free to reach out anytime. I’d be thrilled to hear from you.
Staying focused in the times of constant change
Constant change is part and parcel of being a copywriter for a startup. It’s a challenging job that demands flexibility and adaptability.
In my experience, I rely on two strategies to help me create effective copy that aligns with the latest developments in the company.
The first is to keep the lines of communication open with the leadership and product teams. I make sure to schedule regular meetings and catch-ups to get updates on new products, features, or changes to the company’s overall strategy.
It’s important to stay ahead of the curve and anticipate changes in messaging before they happen. Plus, it’s always fun to chat with these teams and learn about the latest buzz in the company.
I steer clear of rigid messaging
The second strategy I use is to prioritize flexibility and adaptability in my approach to copywriting.
I steer clear of rigid messaging that may become outdated quickly. Instead, I focus on creating more general themes and concepts that can be easily adjusted and tailored to different situations. It keeps me nimble and ready to pivot when needed.
Being adaptable also means that I have to be okay with rolling with the punches and accepting that change is inevitable. But hey, that’s just part of the startup experience, and I wouldn’t have it any other way!
How to provide more Saas copywriting with less input?
Startups often have limited resources, and a copywriter for a startup needs to be able to create effective copy without breaking the bank. This means being able to write copy that is both impactful and cost-effective.
As startups often operate with limited resources, it’s important to find cost-effective ways to create impactful content.
I understand that startups often have limited resources to invest in marketing. That’s why I believe in cost-effective writing strategies that maximize the value of every piece of content.
One approach I recommend is to repurpose existing content in creative ways. For example, a blog post can be transformed into a visually stunning infographic or an engaging video.
By doing so, startups can get the most out of their content while minimizing the time and effort needed to create new materials.
Another way to be cost-effective is to leverage customer feedback. By analyzing the feedback received from customers and users, startups can identify common themes and language that resonate with their target audience.
This valuable insight can be used to craft compelling marketing copy that builds credibility and trust with potential customers.