Well-written copy is a good way to create brand recognition and improve SEO (Search Engine Optimization). More importantly, it makes a person want to do something which moves them along the conversion pipeline. In recent decades, we’ve observed how AI (Artificial Intelligence) has been used to automate many different business functions, with pretty good results. Today, we’ll discuss about how to use AI tools for better copywriting.
How Does An AI Copywriter Work?
AI copywriter tools use AI to write copy instantly, relying on a bundle of information. A large dataset is used to teach an AI how to write copy. The data that the AI has “seen” gives it the language skills and knowledge of the world that it has. In some ways, it’s like a simulation of how the human brain learns and processes information.
Assume an AI copywriter is a very smart 12-year-old who has learned a lot from the internet about the planet. But, just like people, AI copywriters don’t know everything. It needs to be taught about data from a certain industry so that it has enough context to write good copy.
Tips To Use AI Tools For Better Copywriting
AI tools can make different kinds of copy, from long blogs to short captions for social networks. For example, you can give the AI the headline and outline of a blog, and it will come up with a few paragraphs that you can improve. You can tell an AI copywriter other things, like the voice tone or the history of your product, and it will write content that fits best with your brand image.
There are many ways in which AI tools can be used for better copywriting. Here are some tips:
- Generate ideas: Use an AI tool to generate ideas for your copy. For example, you can use ChatGPT to get suggestions for headlines, taglines, or slogans.
- Improve headlines: Use an AI tool to improve your headlines. ChatGPT can analyze your current headlines and suggest better ones based on its training data.
- Write better product descriptions: Use an AI tool to write better product descriptions. Copy.ai can generate product descriptions optimized for conversion based on your product information.
- Personalize your copy: Use an AI tool to personalize your copy. ChatGPT can use your customer data to generate personalized content that resonates with your audience.
- Test your copy: Use an AI tool to test your copy. Copy.ai can generate multiple versions of your copy, which you can test against each other to see which one performs best.
- Improve your writing skills: Use an AI tool to improve your writing skills. ChatGPT can analyze your writing and provide suggestions for improving it, such as using more persuasive language or avoiding common mistakes.
Which are some of the Best AI Copywriting Softwares?
Some of the best AI copywriting softwares include chatGPT, copy.ai and jasper.ai. Each have their own features and benefits, so check them out.
Remember that while AI can be a powerful tool for copywriting, it’s not a replacement for human creativity and judgment. Always review the output of AI tools and make sure it aligns with your brand voice and message.